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Strategic Brand Management Creating and Sustaining Brand Equity Long Term JeanNoel Kapferer 9780749420697 Books

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Strategic Brand Management Creating and Sustaining Brand Equity Long Term JeanNoel Kapferer 9780749420697 Books

Tags : Strategic Brand Management: Creating and Sustaining Brand Equity Long Term [Jean-Noel Kapferer] on Amazon.com. *FREE* shipping on qualifying offers. <DIV> Strategic Brand Management deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world,Jean-Noel Kapferer,Strategic Brand Management: Creating and Sustaining Brand Equity Long Term,Kogan Page,0749420693,Marketing - General,BUSINESS & ECONOMICS Marketing General,Business & Economics,Business Economics Finance,Business strategy,BusinessEconomics,Marketing - Product Management,Product Management,Sales & marketing management

Strategic Brand Management Creating and Sustaining Brand Equity Long Term JeanNoel Kapferer 9780749420697 Books Reviews

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